Online and Mobile Advertising to Grow Nearly 14% to $51.9 billion in 2011
Borrell Associates predicts continued strong growth in online and mobile advertising in 2011. The consultancy expects total United States online ad spending to grow nearly 14 percent to $51.9 billion,...
View ArticleIs Dennis Crowley the Pied Piper of Silicon Alley?
In a 700-word personality profile, Ad Age Magazine notes that the Newhouse alumni and founder of Foursquare is the “toast of the NY Tech Scene, Despite Little Revenue.” While it may be curious that...
View ArticleUS Online Adspend Nears $15 Billion During First Half of 2011
However weak the US economy might be, interactive advertising is very healthy, according to surveys by the Interactive Advertising Bureau and PricewateerhouseCoopers. eMarketer reports that US online...
View ArticleJust Five Firms Control 65% of Digital Advertising
Some recent items we’ve been noting in the Newhouse School’s New Media Business class: According to calculations by entreprenuer Darren Herman, using publicly available data, five companies control...
View ArticleOnline Advertising Spending in the U.S. Exceeds that on Television
For the first time in U.S. history, online advertising surpasses TV advertising (it surpassed newspaper, magazine, and radio advertising years ago)....
View ArticleAlibaba acquires AdChina, Dominating Chinese Online Advertising Market
China Internet Watch reports that Alibaba has acquired AdChina, a company that controls approximately 50 percent of online advertising in the People’s Republic of China. AdChina claims to reach 97...
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